A WEEKEND IN THE O.C.

Ocean breezes and blue hues! What else could you ask for on a beautiful weekend like the one we just experienced in Huntington Beach.

The coastal backdrop made it seamless for us to coordinate the tablescape design with the blue sky and tan tones. Friends and family flew in from out of town which meant we had an opportunity to show these special guests what a weekend in the O.C. was like- Lark style. However, we couldn’t have done this alone! We worked together with the ever so delightful Serena Apfel to create the most magical weekend.

This special occasion was a multiple part event that allowed our team to use their creativity and enhance every change of scenery. It’s so important for the guests at any event to feel like with every turn, they see a fresh and eye-catching arrangement.

Saturday night was the perfect chance for us to create a moody vibe for the room and its guests. Just look at the contrasting black and yellow tones, a sight to see! Not to mention the dimension that’s added with the varying levels of arrangements places and sizes- another tip for creating multiple spaces for guests to come together within a certain area.

WEDDING IN THE WOODS

A milestone for the Lark team!

We would like to thank Daniel and Rachel for allowing us to travel to Nevada for our first destination wedding. We thought to ourselves, “a wedding in the woods?”, Count us in!

This experience was very special for our Lark team and we appreciate all of our clients who welcome us into their special day the way this couple did. We are so thrilled we were able to make this a magical experience for both the couple and our team.

And then we were off!

Some of the members took the 10 hour car journey and the others hopped on a plane to the city of Portola, bordering Nevada county excited for our new adventure. We tried our best to stick to the “cabin lodge” feel as the location was the Chalet View Lodge- it only felt right to continue with the woods/ forest theme. An element of this theme we wanted to incorporate into the decor were also the redwood trees that surrounded the tented area. We also made sure to bring in textures of gold to highlight the beautiful, rustic florals and interior. One of the most special parts about making this vision come together for this couple was importing flowers from not only Holland but South America as well. How many people can say that about their wedding?

Check out the gallery below!

Credit to photographer Eliau Piha

Music - @rikodmusic_aronniasoff

Can we all agree that chuppah is a vision?! Not to mention that bride and bouquet combination!

Let us know if you can spy the hanging dry arrangements.

Lumière By Lark

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Ever since I can remember, I have always had a dream to create a candle. In the most unexpected time of our business- it’s finally happening! Lumière means “light” in French, growing up with a french mom, this word was kind of a staple in our home.

At a time like this, I really feel the world needs a little more light then ever before. This product will hopefully help to illuminate our customer’s own personal dwellings with the essence of Lark.

What is Lark, you ask? Lark is unique, yet it is unifying. Lark has changed its shape many times, especially in light of the current pandemic.

I started working on the production process a little over a year ago and then the pandemic quickly abrupt those plans. Our business and our team members had no other option but to go into “survival mode”, whatever that looked like at the moment.

We, like everyone else, were scrambling to find ways to keep Lark relevant in a world that seemingly had no space for florals. My love and adoration for event designing flourished inside of me, but had little to no outlet of which it could manifest itself.

With that said, my dream of making this candle come to life, fell onto back burner. Maybe even on a completely different stove.

As the event industry takes another hit with the current “stay-at-home” orders, I was left with time to get this project back on track. I was feeling discouraged and quite honestly sad, more unsure as to what direction Lark was headed in. Lumière By Lark really gave me a boost of light and happiness and I hope that warmth translates into your homes.

Squaring away the details during the production process was no small feat. As any entrepreneur can relate to when launching a product, idea or even vision, I wanted to get everything about it right. Everything from the scent to the manufacturer, design, you name it.

I prioritized sourcing this locally for a few reasons. I specifically wanted this candle to not be manufactured across the globe because during these trying times, small businesses should be uplifting and supporting other small businesses with their words and coin. Plus I wanted to get these into my hands and our beloved customer’s hands as quickly as possible.

Lumière By Lark is a timeless yet simply scented candle that could be used in every home in every room or gifted for any occasion though it is more than just decor. We hope it brings you just as much joy as it gave us while we finalized every detail to be right for you. Our infused luxury soy candle will give your environment the boost it needs to bring you a sense of warmth and comfort.

I wanted Lumière By Lark to best represent our company and what better way to do so than to have a product emanate the scent of my favorite flower Anemones. The beauty of Anemones is that they last through hard times and blossom into something breathtaking. The lovely aroma of Anemone by Lumière is indefinable yet mysteriously familiar. The enigma of this lush floral translates into a scent that will fill your abode with the sharp comfort of green botanicals.

We’re not always able to order fresh flowers to have in our homes every week, Lumière By Lark is the solution for that. You can light this at any moment of any day or night and you will easily trick yourself or your guests into thinking there’s a fresh bouquet of flowers hiding somewhere in your home. The anemone is a staple to us and we wish the aroma will remind you that growth is always possible. No matter where you are, to inhale this will center you and bring your family love endless possibilities.

With Lumiére we invite you to permeate your space with the infusion of floral and light.

We want to take a moment to appreciate everyone’s support, whether you’ve sent us a private message or have booked an event with us and have had to scale it down by a great amount. Thank you so much and we know we will see the light at the end of this very dark tunnel!

PURCHASE ONLINE BY CLICKING HERE

The 5 rules for an event design palette!

Your event color palette is one of the most important visual stimuli to enhance the live experience. What are the rules of color and how can you use it to your best advantage?

The color palette in combination with the set, staging, lighting design, props and other elements that make up the experience need to be in harmony. But where do you start when considering the color palette used in your event design?

I’ve attended events where the color palette has enhanced both the overall look and feel of the event as well as venue fixtures, fittings and general décor. I’ve also seen some very strange and discombobulated palettes too. In this post we highlight ways in which you can explore a color palette to suit the event objectives, the venue and the time – day or night - of the event.

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Rule 1: Analogous Color Palettes

These are formed by pairing one main color with the two colors directly next to it on the color wheel. This scheme type of three colors creates a soft and less contrasting palette. It can be complemented by adding two additional colors, which are found next to the two outside colors in the wheel for a five color palette. Using one of the main colors of the venue will ensure that the palette complements the venue whilst offering softer complementary colors in the décor. For example, in a white walled venue you may want to use blue, blue-violet and turquoise as well as tints of white to create a joined up palette. This palette creates emotions of relaxation, nurturing and healing.

Rule 2: Monochromatic Color Palette

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A monochromatic palette is based on various shades and tints of one hue. Whilst there are no colors that contrast, using this type of palette creates a clean look. For example, it’s a night time event and you decide that you would like to drape the venue in star cloth. You can use a monochromatic palette to compliment the backdrop by adding shades and tints of a contrasting color, say red, to create a clean look. The palette also creates emotions of passion and energy.  In this example, your lighting scheme can compliment this look or you can decide to use contrasting colors in the lighting design. This is about personal tastes as well as what your client may think is going to look best.

Rule 3: Triadic Color Palette

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If you are looking for a high contrast color palette consider a triadic color scheme. It offers high contrasting color but retains the same tone. To start you should choose three colors that are equally placed around the color wheel. However, there is a cautionary note here. This kind of scheme can be overpowering sometimes, depending on the volume of how much of the colors you use. For example, if you have a wood panelled room and you decide to use this scheme, make sure that the color palette is used for items that are not very large and that won't take away from the color base of the walls. You may also subdue the palette by using one dominant color and that compliments the venue coloring and then add in the other two colors sparingly or tint them so that they are softer. Also consider the emotions attached to the palette. Looking at the emotion diagram, what colors do you think will signify the emotions you want your attendees to feel?

Rule 4: Complementary Color Palette

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This color palette is based on using opposite colors of the color wheel. It provides the greatest amount of color contrast so you should consider using one of them as the dominant color. It's bold and can sometimes look overbearing. However, you can also incorporate tints of the same colors to tone down the look. For example, you can use tints and shades from the same color in larger amounts, say with table cloths at an sit down dinner or a stage set that is designed with tints from the same color family.

In the example below, let's assume the venue walls are being draped in black. This ensures that the background for your lighting and decor schemes is using black to contrast all the other colors you use. You further contrast the palette by using two opposites in the color wheel - blue and yellow and tints of those colors - including mixing some of the yellow and blue to get a complimentary green introduced into the palette. A mixed palette like this may look great but what are the emotional triggers of the palette? In this case we are talking about trust, discovery, growth, enlightenment and warmth.

Rule 5: Split Complementary Color Palette

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In this palette one dominant color and the two colors directly adjacent to the dominant color complement each other. This is a more complex and more nuanced color palette than the complementary palette. However, it retains the benefits of the contrast palette. Depending on the venue as a backdrop, the palette can be difficult to balance as the contracts may be overbearing. Consider using one of the dominant colors in the venue color palette. If you are designing with a white blank canvas venue then, consider using tints rather than tones so that you grade the color palette toward the white walls. This palette is probably the most difficult to read in terms of emotion as we have color contrast. However, the contrasting colors have their own emotional characteristics so make sure that you are happy with the emotional triggers you provide.

Adapted by: James Morgan, Co-Founder of Event Tech Lab 

Anxiety, Balance and Boundaries

I am sure you didn’t come here for a lecture on what anxiety is. I am not an expert on emotional wellbeing and I am not even an expert on my own life, but I know one thing for-sure…. If I want to succeed in life I know that I need to be aware of how my decisions and conscious choices affect my well being. Its a work in progress…

There is a lot of shame and stigma with mental health. I am not here to break the glass or educate you, but I want to bring awareness and acceptance, through my own experience.

The most annoying and irritating question people have been asking me since I am a child is: “Simcha, how do you do it all?” I always answered with a snarky laugh, or uncomfortably “you know, I just do what I got to do”.

From a really young age, I have always had this over achiever and “peoples pleasing” personality. Growing up as the daughter of Chabad emissaries, into a naturally born environment where you live to help others physically, mentally, emotionally and of course spiritually. This is all I have ever known. My parents are the kindness, selfless and constantly giving of themselves. So naturally growing up there really wasn’t any other option for me.

I grew up loving anything that had to do with helping out in our Chabad Youth Center. From the age of 12 I was running and directing Summer teen camps, teaching Hebrew Sunday school, helping plan all holiday parties, Shabbatons, etc… I always knew I wanted to do more, be involved, help my parents in their pure work, teach, organize, help plan and create something better and bigger then me.

Working on the job, I learnt some real life skills and tools to be able to stress manage, work fast, think faster and just keep going and what I thought was thriving with my every day busy life. I LOVEDDDD it!

All the compliments and constant satisfaction from people of what I was doing, was starting to define my self worth and was starting to feel good, until it didn’t.

A persons compliments shouldn’t define an expectation for yourself, and that is what started happening for me.

That is what my self worth became. Don’t get me wrong, I loved what I did, but as a young girl in your teens all you want is that approval, even if it meant loosing yourself, which I didn’t realize I was doing and that was damaging.

I would get lost in what it is I want and what my personal needs were.

When I was 22 I moved to NYC. My parents felt I was doing too much here in LA and needed a change of scenery. My days consisted of teaching at a private school, working on planing all the events and programs at our Chabad center, and tutoring, all while treading the waters of the event planning and design world. As soon as I got to NY I got a great job, that was supposed to be 6 hours a day, I thought that would be perfect for myself to be able to have a perfect balance of work and personal life, but it didn’t work out like that.

I didn’t know what it was to have personal space. I would work work work or procrastinate and come home at 9PM instead of 3 or 4 PM, after sometimes just staring at the computer screen for hours being totally unproductive. It was so unlike me, and thats when I realized that the quiet is deafening and not for me. After a short 6 months I rushed back to LA, and back to my chaotic way of living. Its all I knew, it’s all I thought I knew how to live.

I thought I could handle it all, and even if I couldn’t, I convinced myself that I could, that I was capable, that I am the girl that can do it all.

This is the drive that got me into the event world. As you can imagine, quite unhealthy.

Over the course of the years I took on so much responsibly, I was eager to build up my company all while continuing to work for my parents and keep my usual responsibilities.

Slowly, I couldn’t keep up with it anymore. My family was warning me, to slow down. It was almost insulting that they thought I wasn’t capable to handle it all. I wasn’t aware of my workload, i just kept going like an automatic machine. People would ask me to do things or volunteer and I would say Yes to everything.

Until one day I couldn’t keep up anymore. It started with headaches, nausea, chest pain, shortness of breath. What was it I was experiencing? I was so confused. I really had no one to talk to. I was so alone and ashamed. Why was I feeling like this? What is wrong with me? Why me? I am normal, I don’t have issues. These are all things I was telling myself.

I started to realize that No, I can’t do it all. It’s okay to ask for help, to delegate, to create boundaries.

I simply wasn’t aware of the triggers. The stress and anxiety I was creating and manifesting in myself by not creating proper limits and boundaries for me and my family.

I have started to work really hard to create boundaries, but I am human and don’t always keep to it. Boundaries for me and many people dealing with anxiety is the best medicine. Yeah, ok. You keep hearing about "the importance of setting boundaries" and you kind of have an idea of what people mean by that. I put together a list of tools to help create boundaries. I hope it can help even one person.

  1. Name your limits. You can't set good boundaries if you're unsure of where you stand. You can’t set good boundaries if you’re unsure of where you stand. So identify your physical, emotional, mental and spiritual limits.

  2. Tune into your feelings. Ask yourself, what is causing this feeling? What is it about this interaction, or the person’s expectation that is bothering me?

  3. Be direct. Maintain healthy boundaries by being direct

  4. Give yourself permission to feel, to breathe, to take a break.

  5. Practice self-awareness. If you notice yourself slipping and not sustaining your boundaries, ask yourself: What’s changed? Consider “What I am doing?” or “What is the situation eliciting that’s making me resentful or stressed?” Then, make a conscious choice: “What am I going to do about the situation? What do I have control over?

  6. Make self-care a priority. This is so hard for me, but do things that make you feel good, and are selfishly for you to enjoy only. Give yourself permission to put yourself first.

  7. Seek support. If you’re having a hard time with boundaries, seek some support, wether it be a therapist or a good friend.

Taking on too much lead to unreasonable levels of anxiety which increased panic attacks. I don’t wish it on anyone. So when people ask me how I do it all, I actually get offended, because only I know the repercussions of what that means. Stop, listen to your cues. Its okay to not be able to do everything and be everywhere. We live in such an overachieving world and that is such a pressure. I love my world, but I hate the anxiety of not being emotional mature and aware of what I am doing to myself. I pray for anyone dealing with anxiety, that you find ways to cope, create boundaries, and find success in the small achievements that you accomplish.

I wrote in my last blog post, about how the pandemic really helped me be one with myself, my family, my children and most importantly my thoughts. To stop, breathe, think. I really took the time to think how to create better boundaries and use some of the tools above to help me. I am not healed, but I am aware.

Be aware of your workload because a healthy body is a healthy mind.

Till next time.
XO, Sim

Covid and my Ego!

The Covid Pandemic was a real slap in the face for us and a lot of florists! With all of our events canceled it hurt us in unimaginable ways. I haven’t cried over the loss of my store for a second or what could’ve happened or been. You see before this all happened, we were super absorbed in the biz and buzz of the business! Everything seems very peachy on instagram, thats social media for you! But every day in and out I would wake up with a looming heavy burden of anxiety, stress, worry. We were working at crazy speed, you might say a constant adrenaline rush. It was hard for many to keep up with me. I was high all the time, off the energy of my employees, the gorgeous flowers, the back to back meetings, the phones ringing off the hook, and the constant up keeping or keeping up you might say, with my life.

I really didn’t have time to breath and always felt like I was in a constant war with myself and with time. It was like there was never enough hours in the day to finish what I had to get done.

Being a retail storeowner is hard. Everyone warned me about it. It felt like I had no support, everyone told me not to do it. If you know me, you know I am determined. I am strong minded and nothing and no one will get in my way! I was stubborn and fearless and promised myself I will make my dream a reality.

Month in and out, it started getting really hard. I felt I was in constant competition with Trader Joes. All i kept telling myself was, what is the point of keeping this retail space, when most of my work is events, weddings and the like. Here I had this gorgeous space, with an enormous overhead and not enough retail to keep a shop opened in the prime of my city.

Then, the dread of Covid happened! This unknown evil invisible enemy, wasn’t so invisible to us.

One by one, event by event got canceled. March events, gone…April events, gone…. All that revenue gone. It just kept going, all our May, June events started to get canceled and some postponed.

It was like everything I built up over the last 3 years was just flushed down the drain. All the time, investments, financial risk, just gone.

I had to make a hard decision, do I stay in my space, hold off paying rent, but knowing I will need to catch it up sooner or later, or do I break my lease (which my landlord was okay with) and move out?! Generally when the thought of moving out would cross my mind due to the enormous overhead I would shut it out right away! I would tell myself that moving out meant I was a failure, that I wasn’t worthy of being a great florist in LA, that I failed the competition of this heavily saturated market. I wanted to be different, to be unique, to be able to bring my creative visions to life.

However a certain carelessness overtook me. It was as if nothing else in the world mattered. The world was shattering around me. Maybe it was that my best friends husband was on life support fighting for his life with Covid 19. All of a sudden non of my dreams mattered. I knew that no money, no status, no “respect” mattered. My art didn’t matter. All i could pray for was my health, that our families shouldn’t be hurt, that our loved ones and close friends were safe and okay. My little store really didn’t really matter.
It made my decision so easy. It was after a 5 minute conversation with my always logical husband, that we decided we would close our doors to the public and move into storage.

Once I made that decision, I made peace with it right away. No tears, no sweat, we just packed it all up within a matter of 2 days and moved out. I am so blessed to be surrounded by the most supportive team! We did it all like champs, we packed it all up, used the time to organize and make room for our products and created a new workspace that was doable for us during this time.

I know with all my faith that this isn’t the end of our story, and G-d has bigger plans for me. G-d knew that any other way I would’ve continued staying in my store and incurring the insane overhead would financially drain me, and I would still be there because of my image, what would people think, etc. G-d knew I needed this time to bond with my family, my brand new baby, spend time in the walls of my home. To slow down, to breath, to think, to stop and realize: WHAT ARE YOU DOING SIMCHA? WHAT IS IMPORTANT?

I am so humbled and grateful for this experience. I pray that all those that were sick are healed, those that lost a loved one are comforted and those that are in financial strain will make it out on top.

We are thankfully slowly getting back into the events world, with small weddings and parties here and there. I am indebted to the Lark community for keeping us afloat and helping us with your orders! I will always remember this and appreciate it more then you know! I took this time to “pivot” (word of the season) my approach to my hobby turned business, and come up with new innovating ideas and ways to stay relevant! I also used this time to start this blog, something I wanted to do forever. So stay tuned and check in for new blog posts.

Till next time.

XO, Sim